Hello Alex and Artemis! Can you tell us a bit more about you and Fashion Formula?

Alex : I am a 3rd generation textile printer and, whilst I dropped any art subjects at 13, a BSc in Finance and an MBA have helped me run the business side. I have a huge passion for printed textiles and creating something beautiful from nothing. 

Artemis : I am a trained architect and have taught at both the Architectural Association and Manchester School of Art. I have a big love of art and design and meticulous detailing. I also have a love of education and helping people reach their potential.

Our business was originally created as an easy way for people to create their own textiles. We wanted to bring the cutting edge digital textile printing technology to everyone and make a simple to use, upload and design portal to do this.