Hello Cheryl! Can you tell us a bit about you and Stitchy Bee?

After years of working in business and managing partnerships, I never set out to launch a sewing company. But after enjoying making videos for my YouTube channel, Stitchy Bee, on pattern reviews and tips, I noticed that my followers frequently asked about where I bought my fabric from so it made sense to offer it for sale.

Also, being a mum of two, it’s essential that I have flexibility in my work. Running an online shop allows me to do that, although it does mean I’m often replying to questions at midnight ha ha.